SEO compounds over months. Reels build audience over weeks. But what if you need bookings this month? This is the no-fluff 30-day action plan I give Canadian med spa clients when they need to fill quiet weekday slots before quarterly numbers come due.
Before you start — three honest assumptions
This plan assumes:
- You have a real clinic with at least decent treatment quality and patient experience
- You can dedicate 30 minutes a day to marketing tasks
- You have $1,500-$3,000 in ad budget available for the month
If any of those is missing, fix that first. No 30-day plan rescues a broken patient experience or a non-existent budget.
Week 1 — Foundation fixes (Mon-Sun)
Most of week 1 is making sure your existing assets are converting before you push more traffic at them.
Monday: Audit your Google Business Profile. Add 5 services if missing. Upload 10 fresh photos.
Tuesday: Respond to every Google review going back 90 days. Reply professionally to negatives, briefly to positives.
Wednesday: Text 10 happy patients from the last month. Ask if they’d leave a Google review. Send them the direct link.
Thursday: Review your booking page conversion rate. Cut any friction — long forms, unclear CTAs, slow load times. If it’s broken, fix it.
Friday: Audit your top 3 treatment pages. Add pricing context, FAQs, and a clear consultation CTA.
Saturday: Set up a basic Mindbody / Vagaro / Boulevard integration with Google Ads conversion tracking. Or use the manual offline conversion import.
Sunday: Plan week 2 — write down your top 3 services for ad targeting and 5 reel concepts.
Week 2 — Quick-win activation
Monday: Launch one Google Ads Search campaign for your highest-margin treatment. Tight ad group, exact-match + phrase-match keywords, $50-$100/day budget. See the Google Ads Canada playbook for healthcare-compliant ad copy patterns.
Tuesday: Film and post your first reel — “Day in the life” or a 30-second treatment walkthrough.
Wednesday: Email your existing patient list with a low-pressure “here’s what’s happening this month” update + a specific call-to-book reminder.
Thursday: Publish a GBP post — “Treatment of the week” or seasonal hook.
Friday: Film and post your second reel — treatment-explainer or myth-busting format.
Saturday: Review week 1 review request follow-ups. Send a friendly reminder if needed.
Sunday: Review Google Ads search query report. Add negative keywords to cut waste.
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Week 3 — Acceleration
Foundation is solid. Now amplify what’s working.
Monday: Launch a Performance Max campaign for your second-most-profitable service. $30-$50/day to start.
Tuesday: Film and post reel #3 — focus on whichever format from week 2 performed best.
Wednesday: Set up a lead capture form on your homepage with a relevant lead magnet (“Free skincare consultation”).
Thursday: Publish a second GBP post and add 5 Q&A entries answering the questions patients ask before booking.
Friday: Boost your highest-engagement reel from weeks 1-2 with $100-$200 paid spend.
Saturday: Send a re-engagement email to patients who haven’t booked in 6+ months. Include a soft offer or seasonal CTA.
Sunday: Review GA4 conversion data. Identify which channels are driving consultation requests and which are wasted.
Week 4 — Compound & measure
Monday: Scale ad spend on whatever is converting. Cut what isn’t.
Tuesday: Film and post 2 more reels — double down on the format that’s driving DMs.
Wednesday: Send a referral incentive email to your top 20 patients — “Refer a friend and get $50 off your next treatment.”
Thursday: Publish your third GBP post. Upload 5 more photos.
Friday: Audit reviews. Aim for 10-15 new reviews in the 30-day window.
Saturday: Send a “limited Saturday availability” offer email + SMS to lapsed patients.
Sunday: Pull all metrics. Decide what to keep, what to cut, and what next month’s focus should be.
A daily 30-minute cadence
If you can’t hit specific weekly tasks, run this minimum every weekday:
- 5 min: respond to overnight DMs and reviews
- 5 min: check Google Ads — pause underperformers, scale winners
- 5 min: post 1-2 Instagram stories
- 10 min: capture 1-2 reel clips for the week’s batch
- 5 min: send 1 follow-up to a patient or lead
What NOT to do in 30 days
- Don’t rebuild your website (too slow for 30-day timeline)
- Don’t launch every channel at once (focus beats spread)
- Don’t buy reviews or run ads with fear-based hooks (compliance blow-up risk)
- Don’t price-advertise prescription products like Botox
- Don’t cut SEO work even if it’s slow — month 2-6 depends on it
- Don’t spend more than you can absorb in extra booking capacity
After 30 days — what changes
If you ran the plan properly, by day 30 you should see:
- 10-30 new Google reviews
- Map pack movement in your neighbourhood
- 3-15 booked consultations from Google Ads (depending on city and budget)
- 5-20 new Instagram DMs per week
- Active email flow with the patient list
- A clearer signal of which channels are worth scaling for month 2
Month 2 is when you layer in proper SEO foundation work (treatment-page architecture, schema, content), French content for Quebec, multi-location optimization if applicable, and the longer-term compounding asset build.
Free for Canadian clinics
Need this run for you?
I run the full 30-day quick-win playbook for Canadian med spas. Free audit + custom 30-day plan within 48 hours.