How working with me actually works
The engagement model, pricing bands, phases, and deliverables most consultants hide until the sales call. Published here because clinic owners deserve to know before they book a discovery call.
From first message to compounding results
Every engagement follows the same shape. Phase 1 is free — you get real value before deciding whether to move forward.
01
2 days
Free audit (48 hours)
You send your site. I return a written PDF covering SEO, GBP, competitors, treatment pages, reviews, and a prioritized fix list.
Deliverables
- 5-8 page written audit
- Top 3 competitor benchmarking
- GBP scoring across 13 factors
- Prioritized fix list with effort estimates
Your investment
$0 · Two minutes of your time to send URL and treatments
02
1 week
Scope + agreement (1 week)
If we're a fit, we walk through the audit on a 30-min call, agree on scope (channels, treatments, timeline), and sign a plain-language agreement.
Deliverables
- Written scope document
- Monthly deliverables list
- Reporting cadence
- Communication + review checkpoints
- Simple month-to-month or 6-month agreement
Your investment
One 30-min call · No prepayment · No long-term lock-in
03
6 weeks
Foundation build (weeks 1-6)
Technical fixes, GBP optimization, treatment page rebuilds, schema deployment, review flow setup, ads foundation (if in scope). The work that makes everything else compound.
Deliverables
- Fixed technical SEO
- Optimized GBP
- Rewritten treatment pages
- Schema markup deployed
- Review request system live
- First ads campaigns launched (if in scope)
Your investment
Weekly 15-min check-ins · Content approvals as needed
04
Ongoing
Ongoing growth (month 2+)
Compounding SEO work, content publishing, ad optimization, review acquisition, monthly reporting. This is where rankings, traffic, and bookings actually build.
Deliverables
- Monthly content + optimization cycles
- Ad budget management + optimization
- Monthly Looker Studio dashboard
- Monthly written report (what happened, why, what next)
- Ad-hoc strategic recommendations
Your investment
Monthly 30-min review call · Content topic approvals
What engagements actually cost
Real ranges. Not “starting at <low number>” nonsense. Where you fit depends on market tier, clinic stage, and scope.
Starter
USD $1,500–$3,500/month
Tier 3 markets, new/early clinics, single-channel focus (SEO or ads, not both)
Standard
USD $3,500–$7,500/month
Tier 2 markets, growing clinics, SEO + ads + local
Premium
USD $7,500–$15,000+/month
Tier 1 markets, established practices, multi-channel + content + reporting depth
Multi-location
USD $12,000–$30,000+/month
DSO / groups / chains — location + brand-level marketing combined
Prices are for full-service done-for-you work. Advisory-only engagements run ~40% of these ranges. All prices in USD.
Who I work with
- Aesthetic, dermatology, cosmetic surgery, and med spa clinics
- Single-location clinics scaling toward multi-location
- Established practices whose marketing has plateaued
- New clinics building from zero with a real budget
- Multi-location groups needing location + brand-level marketing
- Clinics in Canada, US, UK, Australia, UAE, and internationally
Who I don’t work with
- Non-aesthetic medical clinics (dental, chiropractic, GP) — outside my depth
- Clinics wanting to buy fake reviews or run black-hat SEO — hard no
- Clinics unwilling to invest at least $1,500/month for 6 months — the math doesn't work
- Clinics that want an agency team of 20 — I'm one consultant, not a big shop
- Clinics that need a chatbot / done-for-you social scheduler / marketing SaaS — different products
- Clinics that want guaranteed rankings — nobody honest can guarantee that
The questions clinic owners actually ask
Contracts, payments, cancellation, references, and what happens if things aren’t working.
Are you an agency or a consultant?+
Consultant. It's me doing the work, with a small support team for design, content production, and reporting when needed. You get the person you meet on the call — not a junior handed the account after signing.
Do you require long-term contracts?+
No. Month-to-month is the default. 6-month agreements come with 10-15% pricing benefit if you want the predictability. Long-term commitment is your choice, not a lock-in.
What if the work isn't producing results?+
Every 90 days we review results together. If the plan isn't working, we adjust or you leave — no cancellation penalty. Marketing that doesn't compound is either the wrong plan or the wrong fit. Both are fixable.
How many clients do you work with at once?+
Cap at 12 active clients to keep quality high. This is why my calendar occasionally shows a 2-4 week wait for new engagements — I turn work down rather than dilute quality.
Do you offer done-for-you or advisory only?+
Both, priced differently. Full done-for-you (I execute) sits in the pricing bands above. Advisory-only (I strategize, your team executes) runs about 40% of done-for-you cost and requires a capable in-house marketer.
What happens if I have to pause?+
You can pause for up to 60 days without penalty (once per 12 months). Beyond 60 days, we close the engagement — I'll hand off documentation cleanly for whoever picks up.
How do payments work?+
Monthly invoicing on the 1st. Net 15. Credit card, wire, or bank transfer. First month prorated if we start mid-month. No prepayment for scoping or setup.
Can I see references?+
Yes — after the initial audit and scope call. I don't hand out references to first-touch inquiries because it's not fair to my clients' time. Once we're seriously discussing scope, I'll connect you with 2-3 clients in similar situations.
Ready to start?
Start with the free audit — no pressure, no sales team.
You’ll get a written PDF within 48 hours. If we’re a fit, we’ll talk about scope. If not, you keep the audit and use it however you want.
Still have questions before starting?
WhatsApp me anything about scope, pricing, timelines, or whether we're a fit. I'll answer without a sales pitch.
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