More consultations & booked surgeries for your Canadian cosmetic surgery practice
Full-service marketing for Canadian plastic surgeons and cosmetic surgery clinics — SEO, Google Ads, Instagram & TikTok reels, websites, consultation funnels, and reviews. Built for rhinoplasty, breast surgery, body contouring, facelift, and every procedure on your menu.
Cosmetic surgery is a 6-month sale. Most clinics market it like a 6-day one.
A Canadian rhinoplasty patient researches for 3-6 months before they book a consultation — and another 4-12 weeks before they book the surgery. Aesthetic clinic playbooks miss this entirely. They optimize for the click, not for the long path to surgery.
The clinics doing well in Toronto, Vancouver, and Montreal right now have figured out how to stay top-of-mind for that whole journey — through procedure-page SEO, surgeon-credibility content, smart consultation funnels, and reviews that handle the trust gap. Here’s what usually breaks for the clinics that don’t.
- Booked surgeries are inconsistent — feast one month, famine the next
- Consultation no-show rate is creeping past 25%
- Your before/after gallery is buried where Google and patients can't find it
- Google Ads spend climbs but cost per consultation never drops
- Patients leave the consult to "think about it" — and never come back
- Your competitor with weaker results ranks above you for "rhinoplasty [city]"
Full-service digital marketing for Canadian cosmetic surgery clinics
SEO, Google Ads, social media, websites, consultation funnels, and reviews — every channel a Canadian plastic surgery practice needs.
Procedure pages that rank and convert
A dedicated SEO page for every procedure — rhinoplasty, breast augmentation, liposuction, facelift, mommy makeover, gynecomastia, BBL, blepharoplasty — with the recovery, pricing context, and FAQs patients spend weeks researching.
Before/after galleries that actually work
Compliant, conversion-optimized galleries with proper consent documentation, structured per procedure, with Schema.org ImageObject markup. The single highest-converting element on most cosmetic surgery sites.
Google Business Profile built for "plastic surgeon near me"
GBP categories set to Plastic Surgeon (not just "Cosmetic Clinic"), services tagged per procedure, geo-tagged photos, surgeon credentials in the Q&A, and review velocity that wins the local map pack.
E-E-A-T signals — CAPS, RCPSC, board certification
Surgeon bios with FRCSC, CAPS (Canadian Association of Plastic Surgeons) membership, RCPSC link, hospital privileges, fellowship training, and Person + MedicalBusiness schema. The trust stack Google wants on surgery content.
Technical SEO that holds up under scrutiny
Fast page loads, mobile-first design, MedicalProcedure schema, structured data for surgeon and clinic, and a site architecture Google trusts for high-stakes searches.
Google Ads built for healthcare and surgical advertising
Search and Performance Max campaigns scoped procedure by procedure, with copy that passes Google's healthcare review on the first try. Conversion tracking that follows the long path to booked surgery, not just a click.
Instagram, TikTok & Facebook content
Procedure-explainer reels, "day of surgery" walkthroughs, surgeon Q&A, recovery week vlogs, and the patient-perspective content that builds the trust a 6-month research journey demands.
Short-form video & reels
Scroll-stopping reels — "what is a deep plane facelift", "rhinoplasty recovery week by week", "what to expect at a BBL consult". Scripts, edits, captions. Footage your clinic captures, full production from there.
Cosmetic surgery website design
Fast, mobile-first websites with integrated booking, financing partner integration (Medicard, Beautifi, iFinance), procedure galleries, virtual consultation flows, and an SEO-ready foundation.
Content & SEO copywriting
Procedure guides, recovery timelines, cost ranges, surgeon bios, "what to expect at consultation" content, and the deep educational pages patients spend 3-6 months on before booking.
Consultation funnel & email nurturing
CASL-compliant lead capture, pre-consultation nurture series, post-consultation follow-ups for the "I'll think about it" patient, and re-engagement flows for leads that went cold.
Reviews, RealSelf & reputation
Google, RealSelf, RateMDs, and Facebook review growth, professional response on every review, and on-site showcases tied to specific surgeons and procedures — the social proof a cosmetic surgery patient needs.
Cosmetic surgery procedures we rank for across Canadian clinics
Each procedure is its own research journey, its own keyword cluster, and its own page. A rhinoplasty patient and a tummy tuck patient have nothing in common except the consultation form.
Face
- Rhinoplasty
- Deep plane facelift
- Mid-facelift
- Neck lift
- Blepharoplasty
- Brow lift
- Otoplasty
- Lip lift
- Chin augmentation
Breast
- Breast augmentation
- Breast lift (mastopexy)
- Augmentation + lift
- Breast reduction
- Breast revision
- Gynecomastia (male)
- Capsular contracture revision
- Fat transfer to breast
- Implant removal
Body
- Liposuction (Vaser, SmartLipo)
- Tummy tuck (abdominoplasty)
- Mommy makeover
- Brazilian Butt Lift (BBL)
- Brachioplasty (arm lift)
- Thigh lift
- Post-bariatric body contouring
- Labiaplasty
- Calf augmentation
The 6-month patient journey from search to surgery — engineered
A rhinoplasty patient touches your brand 12-20 times before they book a consultation. Most clinics show up for one or two of those touches, then disappear. The consultation funnel built into every engagement keeps you visible across the whole journey.
Top-of-funnel discovery
Procedure-page SEO and Instagram/TikTok reels capture the patient when they first start researching — months before they're ready to book.
Trust building
Surgeon bio pages, CAPS credentials, before/after galleries, RealSelf reviews, and "what to expect" content earn the trust a high-stakes purchase requires.
Consultation request
Form, WhatsApp, virtual consult booking, or phone — every entry point optimized, every form sub-30 seconds, conversion tracking on every channel.
Pre-consultation nurture
Confirmation email, surgeon intro video, what-to-expect guide, and procedure-specific FAQs delivered automatically before the consult appointment. No-show rate drops below 10%.
Post-consultation follow-up
For patients who "want to think about it" — a 90-day email series with patient stories, financing info, and recovery week vlogs that keeps you in mind through the decision window.
Booked surgery
Conversion tracking from first click to surgery, attribution by channel, and reporting that shows which procedure-channel combinations produce the highest-LTV patients.
Cosmetic surgery marketing in Toronto, Vancouver, Montreal & every Canadian city
City-level competition for plastic surgery is intense in the big four. Patients also travel for surgery — a Toronto SEO win earns Vancouver and Calgary patients too.
How plastic surgery marketing works — first message to first booked surgery
- 01
You send your clinic website
A quick WhatsApp or contact form with your URL, the surgeons on staff, and your top procedures. Two minutes.
- 02
Free audit in 48 hours
A written audit covering your website, GBP, before/after gallery, top 3 city competitors, and the procedure pages where you can realistically rank within 6 months.
- 03
30-minute strategy call
We walk through the audit, agree on which procedures to lead with (usually 3-4 highest-margin), and confirm scope.
- 04
Consultations grow, then surgeries
Work starts in a week. You see weekly progress notes and a monthly dashboard tracking consultation requests, booked consults, and booked surgeries by procedure.
Cosmetic surgery marketing in Canada — your questions answered
Budget, timelines, before/after rules, no-shows, financing, and RealSelf. Straight answers below.
Ask your ownHow much does plastic surgery marketing cost in Canada?+
Most cosmetic surgery clinics I work with invest between CAD $5,000 and $15,000 per month. Cosmetic surgery is one of the more competitive niches in Canada — patients research for months, consultations are high-stakes, and competitor practices in Toronto and Vancouver run significant budgets. Solo plastic surgeons in secondary markets can start lower. I invoice in USD via Stripe or Wise.
How long before my plastic surgery clinic sees more consultations?+
Google Business Profile and reviews work usually shows in 30-60 days. Procedure-page SEO takes 4-8 months because cosmetic surgery is more competitive than aesthetic clinic SEO and YMYL ranking is slower. Google Ads on cosmetic procedures brings consultation requests in the first 2-3 weeks. Most clinics see meaningful consultation growth by month 3-4, booked surgery growth by month 6.
Can I show before/after photos on my Canadian plastic surgery website?+
Yes, with proper consent documentation. Health Canada and the provincial colleges (CPSO, CPSBC, CMQ, CPSA) have rules about how before/after imagery can be used. Each photo set needs documented patient consent, accurate timeframes, no misleading retouching, and appropriate disclaimers. Google's healthcare ad policy is stricter than the colleges — before/afters are fine on your website but cannot be used in Google Ads creative.
How do you handle consultation no-shows?+
No-show rate is one of the biggest hidden costs in cosmetic surgery marketing. The fix is a pre-consultation nurture series — confirmation emails, what-to-expect content, surgeon intro videos, and a $100-200 consultation deposit (refundable against surgery). Most clinics implement these in the first 60 days and see no-show rates drop from 25% to under 10%.
Do you integrate financing partners like Medicard, Beautifi, or iFinance?+
Yes. Financing visibility on procedure pages and ad landing pages is a major conversion lever for cosmetic surgery — most Canadian patients budget for surgery in monthly payments, not lump sums. I add financing calculators, partner logos, and pre-qualification widgets where they convert best without making the page feel like a payday lender.
How important is RealSelf for Canadian plastic surgery clinics?+
RealSelf still drives meaningful traffic and trust signals for cosmetic surgery, especially for rhinoplasty, BBL, breast augmentation, and facelift. Worth maintaining a strong profile with surgeon Q&A activity, before/after uploads, and review responses. It is not as critical as Google, but the patients who use it tend to be further down the funnel.
Will you handle surgeon-specific marketing for multi-surgeon practices?+
Yes. Each surgeon gets their own bio page, schema markup, and procedure pages where they are the lead operator. Group-level reviews and reputation tracking, individual-level booking flows. Most multi-surgeon practices have one well-known surgeon and several under-marketed associates — there's usually fast ranking gains in fixing that.
What if I want to cancel?+
First 90 days is a fixed onboarding period — that's when most of the foundational work happens. After that it's month-to-month with 30 days' notice. No lock-ins, no termination fees. Cosmetic surgery has longer payback so most engagements run 12+ months naturally.
Run a different kind of clinic?
Each clinic type has its own playbook.
Ready for more consultations and booked surgeries?
Send your website. Within 48 hours you'll get a free written audit and a one-page action plan. No charge, no sales pitch.
Ready to make Google your clinic’s biggest patient referral source?
Free 30-minute strategy call. No sales pitch — you’ll leave with a real assessment of where your site stands and what it would take to rank.
Available 7 days a week · Replies in under 4 hours