Specialist SEO for Canadian aesthetic, med spa & derm clinics

Most Canadian clinics I work with invest between CAD $2,500 and $7,500 per month for SEO alone. Solo-practitioner clinics in smaller markets start lower; multi-location practices in Toronto, Vancouver, and Montreal sit at the higher end. One-time audits and standalone technical SEO projects are also available. I invoice in USD via Stripe or Wise.

Local SEO and Google Business Profile improvements usually show in 30-60 days. Treatment page rankings take 3-6 months for moderate-competition cities. Competitive city-level terms like "Botox Toronto," "rhinoplasty Vancouver," or "dermatologist Calgary" take 6-12 months. Anyone promising page-one in 30 days is either lying or buying low-quality links that will cause a penalty.

A 30-45 minute live walkthrough plus a written summary covering: technical SEO health (Core Web Vitals, indexation, schema), on-page gaps on your top 10 treatment pages, local SEO and GBP review, content gap analysis vs your top 3 city competitors, and a prioritized action list. You keep the audit whether we work together or not.

SEO-only is fine. Many clients run me alongside an existing agency that handles social or ads. Single-channel engagements (just technical, just local, just content) are also available. We scope what you actually need on the audit call.

Aesthetic clinics, med spas, dermatology practices, and cosmetic surgery clinics — and nothing else. Six years in this niche means I already know which schema combinations rank, which treatment-page templates convert, and which Canadian directories actually move the needle. You don't pay for the learning curve.

Yes. Many clinics have a web developer or a generalist agency already handling pieces of marketing. I can deliver a prioritized fix list they implement, or implement directly — whichever is faster for you. I'm a specialist consultant, not an empire-builder; I don't need to own the whole stack.

For Montreal, Quebec City, Laval, and Gatineau clinics, I build French treatment pages alongside English ones with proper hreflang configuration. French keyword research (which has lower competition than English) often opens significant ranking wins most competitors miss. Quebec's Bill 96 also makes French content legally required for commercial communication, which most clinics don't realise.

Different jobs. Google Ads brings patients in the first 2 weeks but stops the day you pause spend. SEO compounds — the work you do in month 1 still earns clicks in month 24. Most clinics run both: Ads carry early traffic while SEO builds the long-term moat. The combination is what produces the lowest cost per booking over 12-24 months.

First 90 days is a fixed onboarding period. After that it's month-to-month with 30 days' notice. No lock-ins. If the work isn't earning its keep by month 4-6, you should know — and you should leave.