Grow your Canadian dermatology practice — medical and cosmetic, side by side
Full-service marketing for Canadian dermatology clinics — SEO, Google Ads, Instagram & TikTok reels, websites, email, and reviews. Built to Google’s YMYL and E-E-A-T standards so your acne, eczema, psoriasis, and cosmetic pages actually rank.
Your dermatology practice does the hard part well. The website doesn’t show it.
Canadian dermatology is a referral-driven business with a fast-growing direct-to-patient side. The dermatologists doing best in Toronto, Vancouver, and Calgary right now have figured out how to do both — keeping the referring physician relationships strong while building a cosmetic and condition-specific patient flow from Google.
Most clinics don’t. The website either feels like a 2014 medical office that hides the cosmetic services, or a glossy med spa that hides the dermatologist credentials. Google can tell the difference — and so can patients.
- You rank for cosmetic treatments but invisible for medical conditions like acne or eczema
- New patient wait times are months long, but referrals still drive most of your acuity
- Google reviews mention "great doctor, terrible booking experience"
- Your associates and PAs have no online presence — patients can't find them
- Cosmetic side revenue is growing but the website still reads like a 2014 medical office
- Google Ads get disapproved for "personalized health" because of acne or psoriasis copy
Full-service digital marketing for Canadian dermatology clinics
Medical and cosmetic, kept distinct. Every service below is built to the YMYL and E-E-A-T standards Google holds dermatology to.
Condition pages built for medical search
Acne, eczema, psoriasis, rosacea, melasma, hair loss, skin cancer screening, Mohs surgery — dedicated SEO pages built to Google's YMYL standards with author credentials linked to the College of Physicians.
Cosmetic treatment pages that convert
Botox, fillers, laser resurfacing, IPL, Morpheus8, microneedling, chemical peels — the cosmetic dermatology pages that pay for the medical practice. Written for patient intent, not brochures.
Google Business Profile that ranks for "dermatologist near me"
GBP categories set to Dermatologist (not just "Skin Care Clinic"), service attributes for each condition and treatment, weekly photo uploads, and a review velocity strategy that builds map pack dominance.
E-E-A-T author signals that satisfy Google's YMYL bar
Physician bios with FRCPC credentials, RCPSC links, CDA membership badges, hospital affiliations, published research citations, and Person schema markup. The trust signals Google looks for on health content.
Technical SEO that lifts every condition page
Fast page loads, mobile-first design, MedicalCondition and MedicalProcedure schema, and a site architecture Google understands. The foundation medical search demands.
Google Ads that survive healthcare policy
Search and Performance Max campaigns scoped around cosmetic dermatology services — the side where ads make sense. Medical conditions handled through SEO and content where they belong.
Instagram, TikTok & Facebook content
Educational content from a credentialed dermatologist outperforms anything else on social. Skin condition explainers, myth-busting reels, treatment walkthroughs, and the dermatologist-as-trusted-voice positioning that wins long-term.
Short-form video & reels
Scroll-stopping reels — "what is purging vs breakout", "is your acne hormonal", "the difference between IPL and BBL". Scripts, edits, captions. Footage your team captures, I produce the rest.
Dermatology website design & development
Fast, mobile-first websites with separated medical and cosmetic flows, integrated booking, referring physician portal, condition libraries, and an SEO foundation built in from day one.
Content & SEO copywriting
Condition guides, treatment FAQs, post-procedure care articles, dermatologist Q&A content, and the author bios that make every page Google-trustable.
Email nurturing & patient retention
CASL-compliant flows for new patient onboarding, annual skin check reminders, cosmetic upsell nurtures, and the lapsed-patient win-backs that keep the chair full.
Reviews & online reputation
A steady stream of fresh 5-star Google and RateMDs reviews, professional responses to every review (including the hard ones), and on-site review showcases tied to specific dermatologists.
Analytics & monthly reporting
GA4, Search Console, call tracking, and a dashboard separating medical vs cosmetic patient flow, by source — so you know exactly which channels drive which side of the practice.
Conditions and treatments we rank for across Canadian dermatology practices
Each condition is a different patient — a parent searching “eczema in toddlers” is not the same as someone Googling “Botox Yorkville”. Both need their own page.
Medical dermatology
- Acne & scarring
- Eczema & atopic dermatitis
- Psoriasis
- Rosacea
- Melasma & pigmentation
- Hair loss & alopecia
- Skin cancer screening
- Mohs surgery
- Mole removal
Cosmetic dermatology
- Botox & Dysport
- Dermal fillers
- Laser resurfacing (Fraxel, Halo)
- IPL & BBL
- Morpheus8 RF microneedling
- Chemical peels
- Microneedling & PRP
- CoolSculpting
- Sclerotherapy
Pediatric & specialty
- Pediatric dermatology
- Vitiligo treatment
- Hyperhidrosis
- Birthmark assessment
- Phototherapy
- Biologic injection clinics
- Patch testing
- Cosmeceutical consults
- Skincare line consults
How Canadian dermatology websites earn Google’s trust
Skin conditions are classified as “Your Money or Your Life” (YMYL) — meaning Google applies a stricter quality bar to who ranks. Author credentials, structured data, citation patterns, and editorial process all factor in. Most dermatology sites in Canada are missing the basics.
Credentialed author pages
Every dermatologist gets a structured bio with FRCPC, RCPSC link, CDA membership, provincial college (CPSO, CPSBC, CMQ), education, and Person schema markup.
Medical schema markup
MedicalCondition, MedicalProcedure, MedicalWebPage, and Physician schemas wired correctly. The structured data that helps Google understand a dermatology site differently from a med spa.
Editorial review process
Visible "medically reviewed by" labels with date stamps. The signal Google uses to distinguish credible health content from a freelance blogger.
Authoritative citations
References to UpToDate, the Canadian Dermatology Association, peer-reviewed dermatology journals, and Health Canada — not random Pinterest sources.
Hospital and academic affiliations
University appointments, hospital privileges, and research positions surfaced on author bios and Organization schema. Quiet credibility Google reads.
Dermatology marketing in Toronto, Vancouver, Montreal & every Canadian city
City-level competition for dermatology is steep in the big four — and wide open in secondary markets. Click your city for a tailored plan.
How dermatology marketing works — first message to first new patient
No long sales process. Most dermatology practices go from first message to a signed plan in a week.
- 01
You send your clinic website
A quick WhatsApp or contact form with your URL, the dermatologists on staff, and your top conditions/treatments. Two minutes.
- 02
Free audit in 48 hours
A written audit covering your website, GBP, condition page coverage, cosmetic-side competitor analysis, and the E-E-A-T gaps Google is likely flagging on YMYL queries.
- 03
30-minute strategy call
We walk through the audit, agree on whether to lead with cosmetic (faster ROI) or medical (longer-term moat), and confirm scope.
- 04
Patient flow grows on both sides
Work starts in a week. You see weekly progress notes and a monthly dashboard split between medical referrals/bookings and cosmetic enquiries.
Dermatology marketing in Canada — your questions answered
Cost, timelines, E-E-A-T, ad limitations, and the differences between medical and cosmetic dermatology marketing. Straight answers below.
Ask your ownHow much does dermatology marketing cost in Canada?+
Most dermatology practices I work with invest between CAD $3,500 and $9,000 per month, depending on city competition, practice size, and how heavy the cosmetic side is. Solo dermatologists in smaller markets can start lower; multi-physician groups in Toronto, Vancouver, or Montreal sit at the higher end. I invoice in USD via Stripe or Wise for simpler cross-border billing.
How long before my dermatology practice sees more patients?+
Google Business Profile and reviews work usually shows in 30 to 60 days — more calls, more direction requests. Medical condition pages (acne, eczema, psoriasis) take 4 to 8 months because YMYL ranking is slower and E-E-A-T signals compound over time. Cosmetic pages move faster — 3 to 6 months. Google Ads on cosmetic services brings enquiries in the first 2 weeks.
Why is dermatology SEO harder than other clinic SEO?+
Skin conditions fall into Google's YMYL category — "Your Money or Your Life" — meaning Google applies stricter quality and authority standards to who ranks. You need credentialed authors, properly structured medical schema, peer-reviewed citation patterns, and clean technical SEO. Generalist agencies often miss all four. Dermatology specifically is one of the more demanding niches for E-E-A-T.
Can I advertise medical conditions like acne or eczema on Google in Canada?+
Mostly no — Google's personalized health policy restricts ads that target medical conditions directly. Cosmetic services (Botox, fillers, lasers, Morpheus8, peels) are fine. The right approach for the medical side is SEO and content — condition pages that rank organically and feed referrals. I scope ads only where they actually work for dermatology.
How do you handle CDA, RCPSC, and provincial college references?+
Every dermatologist on your team gets a properly structured author page with credentials, FRCPC designation, RCPSC link, Canadian Dermatology Association membership, CPSO/CPSBC/CMQ profile link, and Person schema markup. These signals matter for Google's E-E-A-T scoring on medical content and they're mostly missing from competitor sites.
Will you handle both medical and cosmetic dermatology marketing?+
Yes — but kept clearly separated. The medical side rebuilds patient trust and inbound referrals through SEO, condition pages, and reviews. The cosmetic side runs more like an aesthetic clinic — treatment pages, Google Ads, social media. Patients searching for "acne specialist Toronto" and patients searching for "Botox Toronto" want different things; the website and content should reflect that.
Do you work with multi-physician dermatology groups?+
Yes. Each dermatologist gets their own bio page, schema markup, and area-of-expertise tagging so they show up in searches for their specific subspecialty. Group-level reviews and reputation tracking, individual-level booking flows. Most multi-physician practices significantly under-leverage their bench — there's usually quick ranking gains here.
What if I want to cancel?+
First 90 days is a fixed onboarding period. After that it's month-to-month with 30 days' notice. No lock-ins. If the work isn't earning its keep by month 4 to 6, you'll know — and you should leave.
Do you work with med spas and aesthetic clinics too?+
Yes — aesthetic clinics, med spas, and cosmetic surgery practices. See the aesthetic, med spa, and cosmetic clinic pages for the specific approach each one needs.
Run a different kind of clinic?
Each clinic type has its own playbook.
Ready to grow your dermatology practice?
Send me your website. Within 48 hours you'll get a free written audit covering medical and cosmetic sides. No charge, no sales pitch.
Ready to make Google your clinic’s biggest patient referral source?
Free 30-minute strategy call. No sales pitch — you’ll leave with a real assessment of where your site stands and what it would take to rank.
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